During a visit to America, Sascos founder first came in contact with aloe vera products. It was love at first sight. At this time aloe vera products were almost completely unknown in Sweden. The founder and his family decided that Swedes must have the opportunity to try the unique products with such positive effects. They came back to Sweden and started developing Sasco – a skincare brand based on aloe vera. 


Today, the aloe vera product is maybe the most popular product in Sweden. That is why Sasco has decided to relaunch with a more up to date design and more products. Sasco wants to strengthen their natural profile and the brand has chosen to certify their products according to Ecocerts standard for natural cosmetics.